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Learn SEO – Search Engine Optimization

In the journey of becoming a Professional Digital Marketer, Learning SEO perhaps plays the most crucial role. If you know how to do SEO correctly for a newly launched website, then you have already crossed one hard hurdle. But SEO is not only for the new site but as well as old websites who want to stay relevant on the search engine. In today’s article, we will talk about how to learn SEO. We will begin with the basics. If you are looking for an SEO course in a Digital Marketing Institute in Janakpuri, Delhi. Visit us for a brief on our curriculum. Learning about the fundamentals concepts is far more critical than knowing advanced techniques. Now, let’s begin.

Learn SEO

A Complete Guide on Mastering SEO for Beginners and Professionals

Before we dive into the world of SEO, what is the primary thing you need to have for doing SEO? Think about it. The Answer is a website. But buying a website is not enough. There are certain things you need to do on your website for making sure whatever SEO activities you do, they bear fruitful results. So, here we will tell you the essential things.

  • The first thing you need to make sure your website is indexed. Indexing means, the crawlers from search engines can come to your pages and scan the site for fresh content. So, in short, there should a crawling and website should get indexed.
  • The second thing is the content. Make sure you are regularly updating your website with relevant content. It should be designed as per the user’s search query. Do not randomly post. Make sure to have a specific time. For example, you can either post every two days or once a week. It totally depends upon it. Just be consistent.
  • Make sure to have a Focus Keyword. In your content, every time you post something on your website.
  • The website should be fast, Having an attractive UX.
  • In the content, grammar should be proper.
  • The tiles of the content, Description, and URL need to be clear and concise

Now, you are wondering why you needed to know these things first. Well, because when you do these things, then you gain more skill in SEO. After all, in the journey of Becoming a Professional Digital Marketer, you have to clear the basics first.

The ABCD of Learning SEO 

SEO stands for Search Engine Optimization. If we break the two words in “Search Engine” and “Optimization.” What do we find? Well, the Search engine is referenced to Google and Bing, where people go to find a piece of specific information. Optimization means how to make it better (In a general way). So, it implies Optimization for search engine. What do we Optimize a website.

But of course, there is a proper definition of it. SEO is the process of “Optimizing a website to increase your ranking on the search engine as well as increasing traffic.” It is an organic way of doing things. These results are for the user who is inquiring about specific things. It could be a question, a place or something else.

There are two aspects to it. What is the audience expecting from you and how you can deliver it? Both things happen on a search engine. The search engine wants to present only those answers which are related to a user query. This is why the entire effort is put in the SEO to make sure a website is delivering relevant content. There are billions of websites out there on the internet and more than pages. The entire fights are to get yourself on the first page for quality traffic. In this fight, an essential weapon is your experience in SEO. Therefore you must learn SEO from experts and emphasize more on practical knowledge. 

What are Organic Results?

The results appear in the search engine. There are two parts to it. One is organic results and the other are paid results. If you want to look at it now, go to Google Search for “Flights to New York.” When you search with this keyword, you will see paid results and organic results. The paid results are Tagged with ‘AD’’. When you scroll down, you will see the organic results. The entire effort, a digital marketer puts in the SEO is the reason for the website getting ranked on the first page.

There are videos, products and Images as well in the SERP (Search engine results pages). Now, you are probably wondering why there are paid results when there are already organic results. Isn’t it cheating?

No, it is not cheating. We will understand it from different points of view. The search engine needs to make money to provide the services. So, they offer results on the first page if a company is willing to pay them. But the result will be there as long as the company is willing to pay. When a company stops to pay. The ads related to the specific company will disappear. Now from the perspective of the company. Let’s a company has launched new products and they aim to sell it via the internet. Now, they do not want to wait for months to get their website to appear on the first page of a search engine, then start selling the products. So, what is the easiest way of doing it,

The idea is to pay the search engine for paid results. In this way, the website appears on the first page. It helps the site to get traffic as well as sales. 


SEO is a very vast topic and requires knowledge of fresh updates and changes made by Search Engines like Google, Bing etc. This guide on How to Learn SEO will continue further..  Follow us on social media and subscribe to our newsletter for more updates. For in-depth details about the topic read this. Feel free to comment below. 

About Us

The Kapslog Institute of Digital Marketing Institute in Janakpuri, New Delhi. We provide classroom training for people who want to get ahead in the digital era. 


Contact Us

The Kapslog Institute of Digital Marketing

A-3/12 Second Floor, Janakpuri, New Delhi, Delhi 110058

Phone : 7303579757 / 011-45651597

Email:  info@institute.kapslog.in

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